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Shimano’s All New ESSA 8-Speed 1x Groupset

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Shimano’s All New ESSA 8-Speed 1x Groupset

Today, Shimano debuted an all-new 8-speed 1x drivetrain dubbed ESSA. This new kit is an update to the existing 8-speed lineup; it is versatile, robust, and priced to target entry-level bikes. Best of all, ESSA is compatible with current 8-speed flat-bar ACERA, ALTUS, and TOURNEY TX systems. Let’s look at the key components below.

VIDEO: Echoes

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VIDEO: Echoes

Almost one year after a disastrous trip in the Chilcotin Mountains, which led Race Face athlete Celeste Pomerantz with a dislocated elbow and broken bike, she finds herself exploring a different kind of challenge: How to get your mind back into a confident space to continue to explore these longer and dangerous bike adventures…

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VIDEO: Kona’s F#%k Around and Find Out – Episode 1

F#%k Around and Find Out is a new series that follows members of the Kona Crew in all of their shenanigans. The best part of riding bikes with your buddies is sending it into the unknown, getting as weird as possible, and laughing until your cheeks hurt. Join the Kona Crew as they check out new (to them) riding zones and just let loose…

VIDEO: Breaking Into Focus

Radar

VIDEO: Breaking Into Focus

Zoom in on this endearing story of  Patty V and Colleen Meas two professional creatives who have been banging their fists against the door of the cycling community, wanting desperately to break into the tight-knit media of its industry. Brought together to work on a big advertisement campaign for Kona Bikes, their example of peer mentorship is inspiring and hopefully infectious to other creatives.

Check out some selects from this shoot below!